Getting Started
Image CDN Guide - Make Your Website Faster
Updated on August 24, 2025
Learn about image CDNs and how they can make your website load faster. We'll show you the best options, from free services to premium solutions.
Do I Need a CDN?
Quick decision guide to determine if your website needs a CDN.
BunnyCDN Guide
Complete setup guide for BunnyCDN - our top recommended provider.
Optimization Techniques
Learn compression, format selection, and responsive image techniques.
CDN Comparisons
Compare features, pricing, and performance of different CDN providers.
Get $5 Free Credit on BunnyCDN
New users can get $5 free credit when signing up for BunnyCDN using code THEWPX. This covers several months of testing for most websites.
Images are often the biggest files on websites, making pages slow to load. Image CDNs solve this problem by automatically making your images smaller and delivering them faster from servers around the world.
What is an Image CDN?
An image CDN is a service that makes your website images load faster. Instead of loading images from your main server, it processes and delivers them from servers around the world that are closer to your visitors.
Here's what happens:
- You upload your images to the CDN
- The CDN automatically makes them smaller and optimized
- When someone visits your site, images load from the nearest server
- Your website loads much faster
Why Use an Image CDN?
Images are usually the largest files on websites. A typical photo might be 2-5MB, but an image CDN can reduce it to 200-500KB without losing quality. This means:
- Pages load 3-5 times faster
- Better Google rankings
- Visitors don't leave due to slow loading
- Works great on mobile and slow connections
Popular Image CDN Options
There are many choices, from free services to premium solutions:
- Free Options: Cloudflare (basic), ImageKit (free tier), Kraken.io (free tier)
- Ultra-Budget: BunnyCDN basic ($0.01/GB - typically $0.50-3/month for small sites)
- Budget with Features: BunnyCDN + Optimizer ($10-15/month with unlimited processing)
- Expensive: Cloudflare Images ($15-200+/month), AWS CloudFront (complex pricing)
- WordPress-Specific: Jetpack Photon (free), Smush Pro ($5/month), ShortPixel ($4.99/month)
We've tested most of these services and will show you the pros and cons of each.
// Example: How image optimization works
// Original file: photo.jpg (2.5MB)
// Optimized: photo.webp (350KB) - 86% smaller!
How Image Optimization Works
Image optimization is about making images smaller without making them look worse. Here are the main techniques that image CDNs use:
Choosing the Right Format
Different image types work better for different purposes:
- JPEG: Best for photos with lots of colors
- PNG: Best for simple graphics, logos, or when you need transparency
- WebP: New format that's much smaller than JPEG/PNG (but some old browsers don't support it)
- AVIF: Even newer format that's super small (very limited browser support)
Good image CDNs automatically pick the best format for each visitor's browser. For example, Chrome users get WebP files while Safari users get JPEG.
Smart Compression
Compression means making files smaller. The trick is doing this without making images look bad. Most services use these settings:
- Photos: 80-85% quality (good balance of size vs quality)
- Graphics/logos: 90%+ quality (need to stay crisp)
- Very large images: Can go as low as 70% and still look fine
Responsive Images
This means serving different image sizes for different devices. A phone screen doesn't need a 4K image - it just wastes data and makes things slow.
<!-- Instead of this (always loads huge image): -->
<img src="huge-image-4000px.jpg" alt="Photo" />
<!-- Do this (loads right size for device): -->
<img
src="medium-800px.jpg"
srcset="small-400px.jpg 400w, medium-800px.jpg 800w, large-1200px.jpg 1200w"
alt="Photo"
/>
Most image CDNs handle this automatically - you don't need to create multiple sizes yourself.
Why We Recommend BunnyCDN
After testing many CDN services, BunnyCDN gives you the best value for money. Here's why we think it's great:
Simple, Fair Pricing
BunnyCDN Basic CDN (Pay-as-you-go):
- Starts at just $0.01 per GB bandwidth
- No minimum monthly fee (truly pay what you use)
- No setup fees or contracts
- Most small websites spend $1-5/month
Bunny Optimizer (Optional add-on):
- Fixed $9.50/month per website
- Unlimited image optimizations and transformations
- Works regardless of your traffic volume
Compare this to Cloudflare Images:
Cloudflare Images:
- $0.50 per 1,000 image transformations
- $5 per 100,000 images stored per month
- $1 per 100,000 images delivered per month
- Costs grow with usage - can get very expensive
BunnyCDN:
- Basic CDN: True pay-as-you-go (starts $0.01/GB)
- Image optimization: Fixed $9.50/month per website (unlimited everything)
- Completely predictable costs
Fast Global Network
BunnyCDN has servers in 119 locations worldwide. This means your images load fast no matter where your visitors are located. They have servers in:
- North America (US, Canada)
- Europe (UK, Germany, France, etc.)
- Asia (Japan, Singapore, Hong Kong, etc.)
- Australia, South America, and Africa
Bunny Optimizer - Everything Unlimited for $9.50/month
BunnyCDN's Optimizer is a complete image optimization solution:
Image Optimization:
- Up to 80% compression without quality loss
- Automatic WebP conversion (when supported by browser)
- Smart image optimization for desktop vs mobile devices
- Dynamic image API - resize, crop, sharpen via URL parameters
Additional Features:
- Minify CSS files automatically
- Minify JavaScript files automatically
- One-click setup - no technical configuration needed
- Watermark images with customizable position and size
Smart Device Detection:
- Desktop images: Up to 1600px width, 85% quality
- Mobile images: Up to 800px width, 70% quality (saves data)
- Automatic device detection and optimization
Real Cost Examples:
Small blog (10,000 monthly pageviews):
- BunnyCDN Basic: $0.50-2/month (just bandwidth)
- BunnyCDN + Optimizer: $10-12/month (includes all image optimization)
- Cloudflare Images: $5-15/month (storage + transformations + delivery)
Medium blog (100,000 monthly pageviews):
- BunnyCDN Basic: $3-8/month (just bandwidth)
- BunnyCDN + Optimizer: $13-18/month (unlimited image processing)
- Cloudflare Images: $15-40/month (costs increase with usage)
Large e-commerce (1M monthly pageviews):
- BunnyCDN Basic: $15-25/month (bandwidth for lots of product images)
- BunnyCDN + Optimizer: $25-35/month (still unlimited everything)
- Cloudflare Images: $50-200/month (gets very expensive with high traffic)
The key advantage: BunnyCDN's costs are predictable, while other services can surprise you with big bills.
Getting Started
BunnyCDN offers a 14-day free trial and new users get $5 credit with code THEWPX. This is usually enough to test it for 2-6 months depending on your website size.
The setup process is straightforward and they have good documentation to help you get started.